Please donate today and help
for bigotry, sexism and hate.

Help spread the word!


#MakeItAwkward’s co-­founders are Jesse and Julia Lipscombe. On Wednesday, August 31, 2016, Jesse Lipscombe was the victim of a verbal racial attack in Edmonton, Alberta, Canada, while he was shooting a PSA for the city downtown. The attack was caught on camera and the video quickly went viral.

Jesse was hurt by the incident, and disappointed that this kind of racism continues to exist in our city. But he was even more struck by the amount of love and support he received from his community, the entire country, and even the Prime Minister, Justin Trudeau. Ultimately, he decided to turn a negative incident into a positive.

On Friday, September 2, he and his wife, Julia Lipscombe, met with Edmonton mayor Don Iveson, and the #MakeItAwkward campaign was born.


It can be difficult to call someone out on their racist remarks or question their motives. Speaking up in the face of prejudiced beliefs or off-­colour jokes can be AWKWARD. We believe, however, that it’s important to start difficult conversations and engage in honest dialogue about racism, prejudice and hate.

#MakeItAwkward is about speaking up SAFELY in the face of discrimination based on race, religion, sexual orientation, a physical or mental disability, or gender. It’s about pledging as individuals, as businesses, as institutions and as governments, to make our environments as inclusive as possible as we work toward a society that is fair and equal for all.

Let’s #MakeItAwkward for anyone who thinks racism or prejudice have a place in society.


#MakeItAwkward is NOT about confrontation, violence or escalating a heated situation. Safety always comes first. The onus is NOT on the victim of an attack to #MakeItAwkward. The onus is NOT on discriminated-against people who feel that speaking up might negatively affect their well­being or job status.

Rather, the onus is on employers, teachers, business owners, law enforcement and institutions. The onus is on bystanders who feel safe stepping in or speaking up; and friends or family of attackers or the people making racist or hateful comments or jokes.

Please take our pledge to #MakeItAwkward in the face of unfair discrimination. Record your pledge and post in on social media. Include the #MakeItAwkward hashtag. Tag your friends and the businesses you frequent, and encourage them to #MakeItAwkward as well. We will send you a button to wear on your jacket or a sticker to put in your store window!

TAKE THE PLEDGE – Individual

I pledge to #MakeItAwkward for anyone who discriminates against someone based on race, religion, sexual orientation, a physical or mental disability, or gender – if and when I can do so safely. I pledge to speak up for victims of racism, sexism, homophobia and prejudice. I pledge to report racism, sexism, homophobia and prejudice to teachers, employers, management or law enforcement. I pledge to make my circle an inclusive and safe space for everyone.
I nominate _____, ______ and _______ to visit and take the #MakeItAwkward pledge.


As the owner of ________, I pledge to never discriminate against any patron based on race, religion, sexual orientation, a physical or mental disability, or gender. I pledge to make ______ an inclusive and safe space for everyone. I pledge to #MakeItAwkward for any employee or patron who is behaving in a racist, sexist, homophobic or prejudiced manner. I pledge to be accountable for my own actions and the environment of my establishment. I encourage anyone to call out or report discrimination they see at ________.
I nominate _____, ______ and _______ to visit and take the #MakeItAwkward pledge.


Email the #Makeitawkward team for any questions, bookings or requests:


#MakeItAwkward is looking for an intern!

The #MakeItAwkward team is looking for an intern to volunteer with us 8-12 hours per week. We need someone to answer emails; perform administrative tasks; research; help with scheduling; and write/create content for the #MakeItAwkward website. Strong communications/journalism skills are an asset. Applicants MUST be passionate about the #MakeItAwkward movement and interested in making positive change in our world!

Interested parties please email:


#MakeItAwkward seeks to give every willing person, business and institution the tools, platform and voice to safely speak up and/or help out in the face of racism, hate and prejudice of all kinds.